I created marketing materials for a collaboration between 614 Media Group and CRMD Ice Cream: a limited edition ice cream flavor only available during the month of June 2024. The flavor, Rocky Roadways, was a humorous Columbus-specific twist on the classic Rocky Road.

For this project, I designed multiple rounds of assets for pre-launch, launch, and the charity aspect of the campaign. Deliverables included a logo for the campaign, printed posters and flyers, social media, and digital ads.